fOR the 50th Anniversaey of Earth Day. Earth Day was first celebrated in 1970 with the aim to demonstrate support for environmental protection. Now in 2020, global collaborative action is more important than ever. Earth Minutes encourages a new age of positive environmentalists. Crucially, we’re empowering a community to take an optimistic approach to drive optimistic action...now.
Enviro-optimism is a movement that motivates others to envision a more positive, sustainable future; cementing a long-term drive to make, and stick to, environmental changes within their lifestyles. We recognise the importance of balancing realism with optimism. Enviro-optimism does not lessen the immense urgency of our environmental challenges. It builds a community of proactive optimists that commit themselves to lead long-term change, whilst acknowledging and celebrating the innovations, opportunities and progress we are making.
So, HERE IS A MESSAGE FROM OUR GLOBAL AUDIENCE ACROSS THE UK, USA, CANADA, SWITZERLAND, GERMANY, New Zealand AND AFRICA...
Are you an enviro-optimist? #envirooptimism